Blog.

Customer acquisition and retention are two critical factors that directly impact your company’s revenue growth, and most organizations are struggling to find the right balance between the two.

As a startup, it can be difficult to make your mark on the world, particularly in a crowded market. One of the most effective ways to reach a broad customer base is through email marketing.

Marketing decision maker of your business is whether it’s necessary to hire a digital marketing agency or hire/retain FTEs. You better think fast; because of the potential recession rockstar agencies’ dance cards are filling, and you might be stuck with the experts in billing and not delivering.

Are you truly fond of someone beating their own drum? I believe not. So, don’t make your website look like one. Let your work and offerings speak for you. Your potential B2B buyers landed on your website in quest for information and solution, during the course of their research.

Content marketing has come a long way since its early days, when it was a simple way to promote products and services. Over the years, it has become an essential part of any marketing strategy, with more and more businesses investing in content marketing to reach their target audiences.

Being “proactive” is a priority ! It’s something we all have learned the hard way. However, it’s a bad idea to follow every trend succumbing to ‘shiny new toy’ syndrome, and when you have revenue goals to hit, you can’t risk it.

If you truly want to achieve and not sandbag your campaign goals, make sure you build your lead gen form keeping these 5 often overlooked tips in mind.