5 Quick Tips To Build A Lead Generation Form That Converts
Don’t make them think – reduce their brain load
You want your visitors to take the action you want them to take, fast without exiting the LP. Keep your form design and structure simple, straightforward and easy to navigate. This will minimize your visitors’ cognitive load and encourage them to take fast action.
Don’t make them think – reduce their brain load
You want your visitors to take the action you want them to take, fast without exiting the LP. Keep your form design and structure simple, straightforward and easy to navigate. This will minimize your visitors’ cognitive load and encourage them to take fast action.
Avoid too many required form fields
Only require the bare minimum fields, you actually need to get in touch with your prospects, keeping in mind your campaign goals. Your visitors will appreciate it and the degree of unwillingness to fill the form will be minimized.
Avoid too many required form fields
Only require the bare minimum fields, you actually need to get in touch with your prospects, keeping in mind your campaign goals. Your visitors will appreciate it and the degree of unwillingness to fill the form will be minimized.
Avoid using a generic lead gen form and landing page for all your campaigns
Every ad campaign has a unique goal and perhaps a different ICP target. When a visitor lands on your landing page from a campaign, The content, the form embedded in the page should be unique to the campaign for reasons that are twofold. One, you must win the prospects interest by showing your brand’s value and differentiators. Two, you only have seconds to get the prospect take action and not bounce.
Avoid using a generic lead gen form and landing page for all your campaigns
Every ad campaign has a unique goal and perhaps a different ICP target. When a visitor lands on your landing page from a campaign, The content, the form embedded in the page should be unique to the campaign for reasons that are twofold. One, you must win the prospects interest by showing your brand’s value and differentiators. Two, you only have seconds to get the prospect take action and not bounce.
Make use of conditional logic
It’s an incredible way to engage your visitors and encourage them to fill out your form. As discussed already, no one likes to answer unnecessary and irrelevant questions. Using conditional logic functionality, will allow the form to hide or display the next field, based on a visitor’s response on the preceding field. This will make the form look more sophisticated streamlined and as an added bonus, it will be mobile friendly.
Make use of conditional logic
It’s an incredible way to engage your visitors and encourage them to fill out your form. As discussed already, no one likes to answer unnecessary and irrelevant questions. Using conditional logic functionality, will allow the form to hide or display the next field, based on a visitor’s response on the preceding field. This will make the form look more sophisticated streamlined and as an added bonus, it will be mobile friendly.
Track and analyze the incomplete or partial form submissions
Even after doing everything right, a high percentage of visitors might abandon your form midway through. There are some great add-ons and plug-ins available which can help you in capturing real-time data from these partially completed forms. With the help of this data, you can follow-up with the visitors who didn’t convert. Also, once you identify the low-performing fields, you can either remove them or make them optional. This’ll encourage those visitors to complete your form and not exit the form prematurly.
If you want our help with this, we always have your back. You can contact us here.
Track and analyze the incomplete or partial form submissions
Even after doing everything right, a high percentage of visitors might abandon your form midway through. There are some great add-ons and plug-ins available which can help you in capturing real-time data from these partially completed forms. With the help of this data, you can follow-up with the visitors who didn’t convert. Also, once you identify the low-performing fields, you can either remove them or make them optional. This’ll encourage those visitors to complete your form and not exit the form prematurly.
If you want our help with this, we always have your back. You can contact us here.
About the author
Noelle Martin
CoFounder, Marketing Curators
UC Berkeley | 15 years B2B marketing experience | expertise: demand gen, digital & online, content, design.
