Resources
Educational information for marketers.
Videos
What is product marketing? The PMM role, explained
Job ads want product marketers to run SEO, PR, webinars, and blogs. We cut through the wish lists: what PMMs actually own, and where product marketing fits in the product lifecycle.
How do you measure product marketing?
Blog posts, launches, and likes are activity, not impact. Five lenses for designing product marketing KPIs, building a scorecard, and reality-checking it against the data you actually have.
Shorts
Meet Marketing Curators
B2B tech marketing for startups, SMBs, and fast-moving enterprise divisions.
WTF is product marketing?
Real quotes from real job descriptions, and what product marketing actually is.
How do you know product marketing is working?
Follow along
New videos and takes, wherever you scroll.
YouTube
@marketingcuratorscorp
Explainers and Shorts on B2B tech marketing. New videos land here first.
Marketing Curators
Company news, new videos, and takes on B2B tech go-to-market.
Behind the scenes and quick takes.
Coming soon
TikTok
Quick takes on B2B tech marketing.